SUPERIMPOSE STUDIO

- Stan Smith “Stan's Back” FW14 — adidas Originals, 2014-15

## STAN’S BACK — FW14

360 campaign for the 2014 ‘Stan is Back’ global release of the adidas Originals Stan Smith.

The Stan Smith’s original white leather upper and green heel-tab is a globally recognised icon of adidas Originals.

## SEEDING

Shoe boxes and packaging materials were rendered in Stan Smith colours with visual references to the shoe’s perforated three-stripes and signature tongue graphic. Custom models with personalised tongue graphics

## OOH

Billboard campaigns demonstrated the Stan Smith takeover through dominating large-scale advertising, accompanied by a ‘Stan’s Back’ viral poster campaign.

## SOCIAL

A unified visual identity was applied across social media channels, led by the ‘Stan’s Back’ tagline and accompanying #StanSmith hashtag.

## ACTIVATION

A unified visual identity was applied across social media channels, led by the ‘Stan’s Back’ tagline and accompanying #StanSmith hashtag.