K.LEE STUDIO

- Derrik Haus — SS17, 2016

## BRIEF

Deliver creative for one of adidas Originals key collaboration drops of 2016 with Japanese Streetwear stalwart Bape.

## RESPONSE

With extensive knowledge of the target consumer mindset and their interests, Superimpose delivered a creative that combined this with influences from Bape’s Japanese streetwear scene roots and the iconic street style images often seen in classic, early 00s issues of The Face and i-D.

Delivering simple shots in a multitude of close up crops, we showcased product detail and were able to put across the emotion and attitude that the collaboration represents.