KLEE ASSOCIATES GROUP - NFTE 2010 National Youth Entrepreneurship Challenge
Author: K. LEE ASSOCIATES
Description: Founded by Kamarin Lee - K.LEE & Associates is a multi-platform creative agency specializing in the nonprofit sector. K.LEE & Associates' unique area of expertise consists of strategic planning, digital and social media campaigns, print campaigns, audience development, and special events.
Keywords: kamarin lee, creative, klee associates, k.lee, associates, design, brand strategy, communication, design, multidisciplinary agency, studio, web, photography, interactive, art direction, new york, squared designs, nfte, ernst & young, nonprofit

## Breaking down barriers and changing lives.

# Brand Strategy, Marketing Campaign & Copywriting

Students Crossing Boundaries (SCB)

Students Crossing Boundaries envisions a world where conflict collapses under the weight of understanding, and the common bonds of humanity are strengthened through greater empathy and awareness of each others' plights and ailments. In 2007, Students Crossing Boundaries was founded to give students the skills and opportunity to volunteer in conflict and post-conflict regions across the world.

The program was faced with the challenge of developing an effective, useful and exciting marketing strategy that would communicate the value of their efforts to garner support from key stakeholders such as former President Jimmy Carter, esteemed university professors and universities from within the Boston area.

We sought to articulate their vision by conceiving and implementing a strategic digital and print marketing campaign with the development of a website, blogs, print collateral and copywriting a proposal. We engaged over 500 followers via an e-mail campaign and social media using Facebook and Twitter to segment audiences and disseminate information.

From 2008 - 2009, Students Crossing Boundaries' success led to the expansion of the fellowship into a year-long student-driven program. The selected conflict areas for the inaugural fellowship program included the USA-Mexican Border and the Israeli-Palestinian territories.