KLEE ASSOCIATES GROUP - NFTE 2010 National Youth Entrepreneurship Challenge
Author: K. LEE ASSOCIATES
Description: Founded by Kamarin Lee - K.LEE & Associates is a multi-platform creative agency specializing in the nonprofit sector. K.LEE & Associates' unique area of expertise consists of strategic planning, digital and social media campaigns, print campaigns, audience development, and special events.
Keywords: kamarin lee, creative, klee associates, k.lee, associates, design, brand strategy, communication, design, multidisciplinary agency, studio, web, photography, interactive, art direction, new york, squared designs, nfte, ernst & young, nonprofit

## We brought hundreds of people together by creating a print and digital media plan for NFTE’s 2010 National Business Plan Competition.

# Print & Digital Media

Network For Teaching Entrepreneurship (NFTE)

The Network for Teaching Entrepreneurship is a major international organization dedicated to inspiring youth from low-income communities to stay in school, to recognize business opportunities and to plan for successful futures.

Every year, thousands of NFTE students from across the nation compete in a chance to present their business plans in New York at the OppenheimerFunds/NFTE National Youth Entrepreneurship Challenge. As finalists, students have the chance at winning $10,000 in funding towards the development of their respective businesses.

We worked with NFTE to develop a print and digital media campaign that set a standard for its newly adopted brand communication strategy. A digital and print campaign featuring print and e-mail invitations, programs, and event signage helped make this vision a reality. The collateral shed light on what factors differentiate NFTE from other similar nonprofits in the industry, how its history has led to its current programming, and focused on specific programs that helped students developed their business plans.

President Barack Obama later congratulated all five entrepreneurs who received honors at the National Business Plan competition. The event was featured and chronicled at News Day, The Huffington Post and other notable media outlets.