- Tubular X — Adidas UK, 2015

## BRIEF

Create a lookbook to launch the premium Primeknit Tubular X, as a development for adidas Originals Tubular range.

## RESPONSE

With a strong focus on the styling, we set out to make the collection appeal to a wider audience set by juxtaposing the shoe with a series of different looks designed to appeal to multiple subcultures and tribes in the target market.