- Mastermind — adidas Originals, 2016

## BRIEF

Create a ‘standout’ pack shot to highlight the personality of Mastermind Japan to the adidas Original consumer.

## Response

We shot the two shoe models on an abstract, dark background that evoked sheet metal. This allowed us to construct compositions that would bring to life the gritty, dark, abstract personality of Mastermind Japan while also highlighting the product detailing.